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员工沟通攻略

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员工沟通攻略

内部沟通的工具、方法与实践技巧

Kogan Page,

15 min read
8 take-aways
Text available

What's inside?

苏·德赫斯特(Sue Dewhurst)和利亚姆·菲茨帕瑞克(Liam FitzPatrick)是两位资深的沟通专家,本书分享了他们对与员工沟通的独到见解。


评级

8

关键特征

  • 实用性
  • 结构清晰
  • 实例

导读荐语

很多沟通专家满脑子好点子,可就是难说服公司实施。这本书能提供支持,帮你提升影响力,成为解决问题的高手。沟通者能帮领导层达成公司目标,帮员工适应新变化。苏和利亚姆这两位行家告诉你,和员工沟通时,语言表达要清晰、定好预期目标、善于倾听。他们提供策略,教你怎么在不确定的情况下给团队找到方向,让员工更有参与感。他们还用了一些大企业的真实案例,像思科(Cisco)、汇丰银行(HSBC)、诺和诺德(Novo Nordisk),给读者现身说法。

浓缩书

沟通者传递员工心声,促成共识。

良好的沟通是打造企业文化、保障员工投入工作的基础。什么是沟通?沟通其实就是把一个人的想法传递给另一个人。良好的沟通能促成领导和员工之间深度对话,拉近心灵距离。沟通者就是领导层和员工之间的桥梁和中间人,工作内容包括以下四个方面:

  1. 打造有效的沟通系统:高效的沟通系统分为信息渠道、收集方法、基础设施和操作流程四个部分。沟通者创建畅通无阻的信息渠道,确保公司里的每个人都能及时收到消息;他们用体系化的多元方法倾听员工意见,尽可能收集全面、有代表性的反馈;为了支持有效的沟通,沟通者需要建立必要的基础设施,比如企业内部网络、通讯软件之类的技术平台搭建;沟通者还需要制定清晰的流程来指导信息的收集、处理和传递。
  2. 激励成果:沟通者传递信息,鼓励员工乐观看问题,积极行动,以此助力公司实现目标。
  3. 支持团队:沟通者帮领导者通过沟通赢得员工信任,支持团队有效协作,更好地经营业务、服务客户。
  4. 增加无形价值:良好的沟通能帮公司创造更多的无形价值,比如健康的企业文化、积极的品牌形象和员工的高度参与。

花时间检查一下公司现状:员工是否清楚公司的发展目标?高层领导有没有一样为公司出力?有没有一个大家都认同的沟通策略?要让员工沟通和实际成果挂钩。想让员工和领导共同努力,实现共同目标,公司就应该与时俱进,不断革新。

关于作者

·德赫斯特(Sue Dewhurst)具备20年的内部沟通经验,后来转型成为资深的内部沟通教练,专门做全球领导力培训。利亚姆·菲茨帕瑞克(Liam FitzPatrick)是伦敦唐德咨询(Donhead Consultants)公司的合伙人,著有《内部沟通:实践者手册》(Internal Communications: A Manual for Practitioners)一书。他们二人联手打造了梅尔克拉姆黑带(Melcrum Black Belt)项目,这是给内部沟通专家提升专业技能的顶级培训课程。


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