Consumer Behavior in China

The Economist Intelligence Unit

Mary Bergstrom

Lessons from the Front Lines of Marketing to China's Youth

Tom Doctoroff

Culture, Communism, and China’s Modern Consumer

Tom Doctoroff

Selling to the New Chinese Consumer

Kara Chan and James U. McNeal

Lele Sang and Karl Ulrich

8 Stories of Success and Failure in the World's Largest Economy

Chris Biggs et al.

The New Retail: Lessons from China for the West

Winston Ma

Opportunities in the Largest and Fastest Information Consumption Boom

Jing Wang

Advertising, Media, and Commercial Culture