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Honest SEO

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Honest SEO

Demystifying the Google Algorithm to Help You Get More Traffic and Revenue

An Inc. Original,

15 min. de leitura
8 Ideias Fundamentais
Áudio & Texto

Sobre o que é?

Stop trying to trick Google’s algorithm and learn to work with it by taking steps to improve your SEO.

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Editorial Rating

7

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Recommendation

Working to move higher in Google search listings than your competition can feel daunting. You might even be tempted to give up on the task. But good SEO is critical if you want your business to thrive in today’s hyper-competitive world, explains digital marketing expert Jason Hennessey. This helpful guide unpacks everything you need to know to improve your SEO – from how to get to the top of the Google Index to best practices for defending yourself against bad actors. Gain insight into the mysterious Google algorithm and start winning new customers today.

Summary

You won’t boost your Google ranking long-term by trying to outsmart the algorithm.

Improving your Search Engine Optimization, or SEO, approach will help you optimize your website to drive traffic and increase your target audience’s likelihood of engaging with your content. Mastering SEO hinges on understanding the Google algorithm, as Google dominates 87% of the search engine market. While it’s possible to game the algorithm with manipulative strategies that trick Google into giving you a higher search ranking, engaging in “Black Hat SEO” isn’t a sustainable strategy. In fact, Google may penalize your website by removing it from its listings. Focus instead on “White Hat SEO”: effective practices that align with Google’s terms and conditions. 

Google’s algorithm is incredibly complex. When prompted with search terms, it determines what results to return – and the ranking of those results – by examining hundreds of different variables. The algorithm doesn’t generate real-time search results but draws results from the Google Index. The Index uses software programs, or “spiders,” that constantly “crawl” the...

About the Author

Jason Hennessey is the founder and CEO of the agency Hennessey Digital and the host of The Jason Hennessey Podcast. He’s also a Washington Post columnist.

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