Em: Marketing, Vendas

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Resumos
Book

Sarah Cook

Complaint Management Excellence

Creating Customer Loyalty through Service Recovery
Book

Wolfgang Seidel and Bernd Stauss

Complaint Management

The Heart of CRM
Livro

Jeff Toister

A Experiência do Cliente Garantida

Como conquistar clientes mantendo as suas promessas
Book

Jeff Toister

The Guaranteed Customer Experience

How to Win Customers by Keeping Your Promises
Livro

David Avrin

Por que os Clientes se Vão (e Como Recuperá-los)
Book

David Avrin

Why Customers Leave (and How to Win Them Back)
Book

Bill Price and David Jaffe

The Best Service is No Service

How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Article

Sarah Khan

Offboarding

How and How Not to End Relationships with Users
Book

Jay Baer

Hug Your Haters

How to Embrace Complaints and Keep Your Customers
Book

Adam Toporek

Be Your Customer’s Hero

Real-World Tips & Techniques for the Service Front Lines
Book

Ari Weinzweig

Zingerman's Guide to Giving Great Service

Treating Your Customers Like Royalty
Book

Janelle Barlow and Dianna Maul

Emotional Value

Creating Strong Bonds With Your Customers