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Mohamed Zaki
Data-Driven Customer Experience Transformation
Optimize Your Omnichannel Approach
Kogan Page, 2025
Aperçu
Stand out from the competition by embedding customer delight into all aspects of your business model.
Recommendation
With new technologies, such as GenAI, disrupting industries, many global firms are rethinking their business models. Learn why Mohamed Zaki, a University of Cambridge professor with a research interest in digital transformation, believes that staying competitive requires embedding delight into all touchpoints on your customer journey. Gain insight into how to adopt a strategy that prioritizes your customer experience (CX) and develop critical organizational capacities, such as “relational personalization.” Zaki aims to guide you in developing a CX-centric mindset, while empowering you to use big data analytics to develop a deep and holistic understanding of your customers.
Summary
About the Author
Mohamed Zaki is a professor at the Institute for Manufacturing at the University of Cambridge. He serves as the deputy director of the Cambridge Service Alliance, a research center that brings together the world’s leading firms and academics to address service challenges, and as a member of the editorial advisory board of the Journal of Service Management.
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