Join getAbstract to access the summary!
Join getAbstract to access the summary!
Stephen Robnett, Mike Evans, Olof Darpö, Robert Derow and Karen Lellouche Tordjman
The Pragmatist’s Guide to GenAI in E-Commerce
Boston Consulting Group, 2024
What's inside?
While everyone’s talking about GenAI’s potential to transform e-commerce, Boston Consulting Group analysis reveals that executives would be wise to take a pragmatic approach to its adoption.
