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The Multicultural Mindset

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The Multicultural Mindset

Driving Business Growth in a Borderless Era

Advantage Media Group,

15 min read
8 take-aways
Audio & text

What's inside?

Cultural fluency is the secret to growing and thriving in a multicultural world.

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Editorial Rating

6

getAbstract Rating

  • Applicable
  • Engaging
  • Inspiring

Recommendation

Across the world, multiculturalism is becoming mainstream. Consequently, cultural fluency has become a crucial competency for individuals and organizations. In this insightful text, multicultural marketing expert Joycelyn David draws on research, case studies, and personal experience to demonstrate how leaders and organizations can cultivate the “Multicultural Mindset” needed for growth and success. Learn how to leverage this mindset to foster genuine connections across cultural boundaries, create marketing campaigns that resonate, and establish company structures that promote diversity.

Summary

Multiculturalism has become mainstream thanks to global trade, advances in transportation, and technological evolution.

Seismic shifts in demographics and social mobility have made multiculturalism a prevalent force in societies around the globe — particularly, North America and OECD nations. For instance, in Canada, 65% of the population is multicultural. This growing cohort includes temporary residents with work visas, international students, refugees, and first- and second-generation immigrants. By 2041, immigrants and their children are projected to represent a majority (52.4%) of the Canadian population. In the United States, multicultural residents already make up 40% of the population.

The Multicultural Era has its roots in ancient trade among peoples — for example, along the Silk Road — and, later, in colonialism. The Industrial Age accelerated the pace of multiculturalism. Advances in transportation facilitated the movement of migrants around the globe. However, the modern Multicultural Era ignited in 1973, when Canada became the first nation to introduce a national policy regarding the acceptance and tolerance of multiculturalism. The dawn of the internet...

About the Author

Joycelyn David is a multicultural marketing expert, entrepreneur, advocate, and speaker. She’s the CEO of AVCommunication, a Canadian multicultural marketing agency.

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