Joachim Büschken
Higher Profits Through Customer Lock-In
Thomson Texere, 2004
What's inside?
Why don`t people dump bad products? 1) Switching is very expensive. 2) Worse yet, it was designed to be that way. Gotcha.
Thomson Texere, 2004
Why don`t people dump bad products? 1) Switching is very expensive. 2) Worse yet, it was designed to be that way. Gotcha.