Drive

In this New York Times bestseller, Daniel Pink, blockbuster author of To Sell Is Human, asserts that most business leaders don’t understand human motivation. They mistakenly try to impel their employees with extrinsic rewards or punishments – an operating system Pink calls Motivation 2.0.

This outmoded strategy may appear to produce results, but, Pink explains, it generates dysfunction. Instead of the carrot and stick, he says, leaders should offer workers three intrinsic motivations: autonomy, mastery and purpose. Pink ardently believes this will unleash greater performance and increase employee job satisfaction.