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Dan Ariely
The Hidden Logic That Shapes Our Motivations
Ori Brafman and Rom Brafman
The Irresistible Pull of Irrational Behavior
Christopher Beam
The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
Melina Palmer
How to Apply Behavioral Economics So Customers Buy
Ulrike Malmendier and Clint Hamilton
The long reach of life experience affects real-world economic outcomes, for policymakers and consumers alike
Robert J. Shiller
Adapting to Change with the Science of Behavioral Economics
Cass R. Sunstein and Richard H. Thaler
The Final Edition
Dietmar Fehr and Yannick Reichlin
Gerd Gigerenzer and Peter M. Todd
Richard H. Thaler
Michael Bailey
A Behavioral Finance Framework for Optimizing Investment Portfolios
