We help you to meet your learning objectives. getAbstract offers a free trial to qualifying organizations that want to empower their workforce with curated expert knowledge.
Enjoy 3 days of full online access to 27,000+ summaries Risk-free: no credit card is required. After three days, your trial will expire automatically.
Matt Johnson and Tessa Misiaszek
How to Build Enduring Bonds Between Brands, Consumers and Markets
Wolfgang Schaefer and JP Kuehlwein
Lessons in Ueber-Branding
Mark Miller and Lucas Conley
Building a Long-Term Brand to Stand Out in a Short-Term World
Alexandra Watkins
How to Create Brand Names That Stick
Denise Lee Yohn
The Seven Brand-Building Principles that Separate the Best from the Rest
Scott Bedbury and Stephen Fenichell
8 Principles for Achieving Brand Leadership in the 21st Century
Joe Calloway
How Extraordinary Companies Transcend Commodity and Defy Comparison
First Round Review
Laurence Minsky and Colleen Fahey
Using Sound to Build Your Brand
Matt Haig
The Truth About the 100 Biggest Branding Mistakes of All Time
Wolfgang Schaefer and J.P. Kuehlwein
Secrets of the Ueber-Brands
Scott M. Davis
Driving Profitable Growth Through Your Brands
