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The Economist Intelligence Unit
Mary Bergstrom
Lessons from the Front Lines of Marketing to China's Youth
Tom Doctoroff
Culture, Communism, and China’s Modern Consumer
Selling to the New Chinese Consumer
Kara Chan and James U. McNeal
Lele Sang and Karl Ulrich
8 Stories of Success and Failure in the World's Largest Economy
Chris Biggs et al.
The New Retail: Lessons from China for the West
Winston Ma
Opportunities in the Largest and Fastest Information Consumption Boom
Jing Wang
Advertising, Media, and Commercial Culture
