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Annette Chacko
Stephanie Marsh
A Practical Guide to Designing Better Products and Services
Chris Goward
Conversion Optimization for More Leads, Sales, and Profit or the Art and Science of Improving Websites
Chuck Hemann and Ken Burbary
Making Sense of Consumer Data in a Digital World
Tim Ash
The Definitive Guide to Testing and Tuning for Conversions
Lutz Finger and Soumitra Dutta
Using Social Media Analytics to Understand and Influence Customer Behavior
Tamara S. Block and Martin P. Block
Bob E. Hayes
Survey Design, Use, and Statistical Analysis Methods
Mark Jeffery
The 15 Metrics Everyone in Marketing Should Know
Philip Graves
The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Judith Langer
Focus Groups from a Moderator's Point of View
Ian Brace
How To Plan, Structure And Write Survey Material For Effective Market Research
