In: Management

Corporate Vision & Mission

Corporate executives and entrepreneurs have a clear vision about their companies and their purpose. Yet reality challenges this vision, so leaders must continuously adjust it. Having a vision is crucial to mastering your mission with courage and commitment.

Summaries

9 Book

Deeply Responsible Business
A Global History of Val­ues-Dri­ven Leadership
Geoffrey Jones
Harvard UP, 2023
8 Book

Venture Meets Mission
Aligning People, Purpose, and Profit to Innovate and Transform Society
Arun Gupta et al.
Stanford Graduate School of Business, 2024
9 Book

Purpose + Profit
How Business Can Lift Up the World
George Serafeim
HarperCollins Leadership, 2022
8 Book

Leading with Vul­ner­a­bil­ity
Unlock Your Greatest Superpower to Transform Yourself, Your Team, and Your Or­ga­ni­za­tion
Jacob Morgan
Wiley, 2023
Book

For the Culture
The Power Behind What We Buy, What We Do, and Who We Want to Be
Marcus Collins
Celadon, 2023
9 Book

Tomorrow's Capitalist
My Search for the Soul of Business
Alan Murray
Public Affairs, 2022
8 Book

Re­hu­man­iz­ing Leadership
Putting Purpose Back into Business
Michael Chavez and Sudhanshu Palsule
LID Publishing, 2020
9 Book

Built on Values
Creating an Enviable Culture that Outperforms the Competition
Ann Rhoades
Jossey-Bass, 2011
9 Book

Truth Be Told
How Authentic Marketing and Com­mu­ni­ca­tions Wins in the Purposeful Age
David Gallagher and John O'Brien
Kogan Page, 2021
8 Book

Beyond Happiness
How Authentic Leaders Prioritize Purpose and People for Growth and Impact
Jenn Lim
Grand Central, 2021
6 Book

Project Portfolio Management
Leading the Corporate Vision
Shan Rajegopal et al.
Palgrave Macmillan, 2007
9 Book

The Power of And
Responsible Business Without Trade-Offs
R. Edward Freeman et al.
Columbia Business School Publishing, 2020