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Annette Chacko
The Role of Artificial Intelligence in Marketing
Sprout Social, 2023
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Artificial intelligence is disrupting marketing norms, and creating opportunities to create deeper connections to consumers – learn how.
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The marketing landscape is rapidly changing, explains Sprout’s content specialist Annette Chacko, as emerging artificial intelligence technologies create new opportunities for marketers to connect with consumers. She reports how tools such as natural language processing and neural networks can help you achieve your marketing goals, while navigating uncertainty and increased public exposure. Chacko urges future marketers to take a more proactive approach to their social media marketing strategy, leveraging AI tools to better engage customers with individualized content.
Summary
About the Author
Annette Chacko works as a content specialist at Sprout, a company that provides a suite of social media tools to help brands better connect with consumers.
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