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David Ratajczak, Matthew Kropp, Silvio Palumbo, Nicolas de Bellefonds, Jessica Apotheker, Sarah Willersdorf and Giorgo Paizanis
How CMOs Are Succeeding with Generative AI
Boston Consulting Group, 2023
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A new survey reveals that many CMOs are already using generative AI, dramatically redefining the role of marketers – learn how.
Recommendation
Your competition is likely using or testing generative AI (GenAI), according to insightful new research from Boston Consulting Group. To keep pace with change, seize opportunities to capitalize on the possibilities of GenAI, urge the survey authors. GenAI can help you better serve customers and achieve your business goals, while radically redefining marketing’s role. Learn how to start incorporating GenAI into your marketing team’s core functions, and why most CMOs are so optimistic about GenAI’s disruptive potential.
Summary
About the Authors
David Ratajczak, Matthew Kropp, Silvio Palumbo, Nicolas de Bellefonds, Jessica Apotheker, Sarah Willersdorf and Giorgo Paizanis are professionals with the Boston Consulting Group.
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