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McKinsey & Company
AI-Powered Marketing and Sales Reach New Heights with Generative AI
McKinsey, 2023
Was ist drin?
Sales and marketing will look very different in the near future – learn how rapidly evolving AI technologies can help you maximize your operations.
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Leaders are optimistic about the potential of machine learning and artificial intelligence to revolutionize sales and marketing, according to McKinsey research, yet few companies are harnessing these new technologies. Glean useful insights into how the most successful businesses are engaging customers, driving growth and boosting productivity using tools such as GenAI, and learn how to undertake your own AI transformation journey in just six action steps. Remaining competitive in the future will require changing your engagement models, and harnessing AI to appeal to consumers who “want everything, everywhere, and all the time.”
Summary
About the Author
Richelle Deveau is a McKinsey partner, based in Southern California. Sonia Joseph Griffin is an associate partner with McKinsey, based in Atlanta. Steve Reis is a senior partner with McKinsey, based in Atlanta.
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